The Internet Changed Everything!
If you had to describe in one word how the Internet changed everything, it would be connection.
However, this global connection has created a problem for the local business in their local markets.
Why SEO is a Long Term Marketing Plan
There are a whole host of techniques, tools and strategies that are found to be effective as far as search engine optimization is concerned but the real success of the entire SEO campaign lies in the fact that you have been able to identify THE right strategy that would place your website on the top page ranks of the major search engines.
Each search engine looks out for specific factors to be met with which then it identifies and indexes it in the top page ranks. Therefore, it does not mean that it is the end of SEO if your website ranks top on the SERP. It is in fact long term marketing plan that will help to keep the website on the first page of the major search engine results pages.
SEO is indeed a long term marketing plan because all your right strategies for generating traffic to your website are being identified and then implemented and tested for the results expected. It becomes a trial and error method till one is able to find out the best SEO strategy for a particular website.
Once the right techniques are adopted, implemented and updated from time to time so that the search engines pick up the website, revenues will start pouring in from then on in the form of sales through increased traffic.
What is “The Map”?
“The Map” is one of only three areas a business can market themselves and is Google’s answer to the ancient phone book. It places 7 local businesses relevant to the users search directly next to a map of the local area. There are only 7 spots available per page. This is laser precision marketing. The user is looking for you! If you’re not found on “The Map” your competition will be. If you’re not on the first page you are no where. For business owners This is THE Place to be and THE Place to be Seen. We guarantee that your business listing, phone number, and website will be on the front page of Google for the term of your service. Until now it took several months if not years to get your web-site to the front page of Google. The only other option was sponsored links which can cost as much as $40.00 per click. You can now have your companies name, phone number and web-site placed on the FRONT page of GOOGLE in just a couple weeks.
Where is “The Map”?
It is always found at or near the top of the front page of all searches for a local business. It’s the mini map with 7 local businesses listed to the right. As an example, do a search by typing “Criminal Lawyer Colorado Springs” in Google and you will see all 3 areas. You’ll see:
- Google Local “The Map” – Where we are going to place your business. You will see the results for Criminal Lawyer Colorado Springs directly to the right of the local business listings “THE MAP” at the top of the front page. Each of the 7 businesses has their name, phone number and link to their web-site if they have one.
- Sponsored Links – called pay-per-click or adwords is shown in the shaded area at the top or to the right of the page. They rotate based on who pays the most. Most consumers know they are advertisements and do not use them – consumers are seeking unbiased results that they perceive are not paid for advertisement. Examples…
- Organic Listings – These are the web-sites found either above or below the local business listings “Maps”. In order for your web-site to rank on the first few pages of Google or any search engine, a full search engine optimization (SEO) campaign must be developed. This process is takes 2 months and more costly . We have put over 400 business’ in organics in the past 48 months.
What We Do For You
We work with you to select 5 or more search phrases that you want to appear for and which will provide you with the most visibility by users. Our team of internet marketing consultants uses the most advanced tools to ensure to use the keyword phrases that are searched most often. We keep your business listed on the front page of Google for the period of your service agreement 24 hours a day 7 days a week or your money back.
Working directly with Google, we formally register the search phrases we have agreed upon as well as all the information you can place under the More button you see at the end of your listing. Once we register your business with Google you will receive a 4 digit PIN. You will receive an automated call from Google to confirm the info we have submitted is for your business.
Twice per month we check your Google Local ranking to assure you have the placement we have guaranteed in writing. We provide you with monthly reports which show how many times your listing appeared on the front page of Google and how many people clicked on your listing. We are incented to keep you in the top 7 – or we lose you as a client!
We select one type of business within one city/area and then move on. We will not have our clients competing with each other for this coveted spot.
Search Engine Optimization 5 facts far from fiction
SEO is real and is essential to online success
There’s been a tremendous amount of controversy as to whether or not SEO is a necessity in today’s digital world. Roughly 78% of people using the internet use a search engine during their online session – mainly to find information, products, or services. If you provide information, products, or services, wouldn’t you do something to make sure your site shows up before your competitor? Did you know SEO is what that is? If preformed properly in the first place and from the beginning stages of web design, making your website accessible and valuable to your industry niche isn’t all that difficult. It’s important for your company’s web presence to be a resource for people to utilize on a consistent basis. If you can’t think of ten reasons to spread the word about your website, odds are your visitors can’t either.
Search engines cannot effectively Index flash websites.
Everyone in the SEO industry (at least anyone worth their salt) is aware that Google has made strides in improving their algorithm’s ability to index flash. This isn’t the case in its entirety. Just because Google has started to develop and implement methods of indexing flash content doesn’t mean that it works to the extent necessary in today’s digital environment. There are fundamental differences between a flash website and an html website – structurally and functionally. If you’re interested in having your products or services found in the SERPs, those results are generated by search engines which currently rely on html. Here’s a great article
explaining the issue in its entirety.
SEO is a process and there are no guarantee of a #1 listing.
You’ve probably heard this one before, but it’s the absolute verifiable truth. Agencies or firms which “guarantee” results or claim they can earn top rankings in search engines within a month are either employing reprehensible SEO tactics, lying, or engaging in a practice called link spamming (which WILL get your site banned from SERPs). The truth is, SEO takes time to take effect and the results often appear two to three months after implementation. However, for low competition key phrases or simply a lack of competition in a given business niche, you can rank prominently in major search engines in a relatively short period of time. It all comes down to a balance between correcting technical site issues and building credibility and relevancy for your domain within a given niche. A compelling viral media campaign doesn’t hurt either..
Every online property and digital strategy is unique.
Although there is a general process in performing SEO, each web site and each business niche is different. Some sites are built better than others. Some key-phrases are easier to rank prominently for than others. There is no cookie cutter SEO process and your contracted SEO agency should work with you to develop the best possible strategy. To develop a strong digital strategy, it’s crucial your agency or consultant intimately understands your business. They should be a part of your marketing team, not just a contractor.
Qualifying your prospective SEO consultant is mandatory.
Not everyone is qualified or capable to handle SEO for your company. It’s a complex process which requires tedious research, meticulous planning, and precision implementation. Investing in SEO is a major commitment; make sure you know who you’re working with and what they can handle. A great question to ask a prospective SEO agency is: “Can you tell me a little bit about your link building practices?” Ask multiple prospects. Compile the answers. Evaluate their Agency history, who are they
Who’s Watching You.
The Science behind SEO Results.
Eye tracking study from useit.com: Jakob Nielsen’s homesite
Do you ever get the feeling you’re being watched? Well, you’re right! In fact, search engines are now starting to interpret how you select rankings in order to provide more accurate relevant results for your search queries. To understand how people use search engines, we have to look at how people read them. Ever heard of an eye tracking study?
One of the most fascinating pieces of scientific research to have an impact on the search industry was the release of eye-tracking studies. Researchers monitored the eye movements of people actively searching the web for information to get a sense of which parts of a SERP (search engine results page) or website get the most instinctual attention from individual users. The findings showed that most people don’t look past the first ten results on an SERP and most of the attention falls on the first five rankings. Not surprising right? Think about how you take advantage of search engines and how you locate information online. You might be surprised that most people follow the same process you do.
If that doesn’t rock your boat, did you ever consider how many people see, let alone click, on digital advertising banners?
Enquiro research from eyetools
Not surprisingly, people are more interested in content and hardly pay attention to on-site advertisements. Don’t be fooled though, marketing tools like Google Adwords and Yahoo Search Marketing are very effective in drawing targeted traffic to your online property…it just takes a little creativity to make the process work efficiently.
The way traffic arrives at your website is a critical piece of the puzzle in understanding how to improve your fundamental web presence to improve click through and most importantly, conversion ratios. For the sake of brevity, we’ll limit this principle to a simple sentence:
You must be visible where people are looking for your products, services, and information.
Admittedly, there’s a bit of a disconnect in the way people differentiate between SEO and PPC (pay-per click) when establishing a digital marketing budget for their company. The important element to consider in determining which is best for your company is inherently simple:
The Science behind SEO Results.
Enquiro research from eyetools
That red stuff is where most of the eyes are falling on this particular Google SERP. That little blue green swatch is the top of an Adwords listing. From this it is clear to see that organic SEO draws the bulk of search traffic over PPC.
Having a website in today’s competitive marketplace simply isn’t enough. It’s about your web presence’s ability to to maximize its own reach by engaging your current customers, identifying new ones and measuring your credibility in the ever changing digital world. We encourage you to use the reports and analyses generated by Local Mecca carefully, as they will provide you with a solid roadmap to implement an aggressive digital strategy. Due to the competitive nature of most industries, developing a digital strategy will require meticulous planning, profound analytical research, and strategic implementation of innovative marketing tactics.
Local Mecca is here to help guide you through the process of understanding exactly where you stand and what you stand to gain. Ask questions. Seek out answers. Learn from your mistakes and the mistakes of your competitors.
We know it can be a difficult task for many but we are confident in our ability to help you
Adapt. Evolve and Prosper in the digital global marketplace, lets build this success story together.
Start building your online strategy today